Considering that you will be growing your database of contacts quicker than ever, we will be nice enough to give you the opportunity to promote to these new (and old) patrons in personalised and targeted ways.

With MyGuestList you can send a completely customisable e-newsletter to all your contacts or a specific group which you choose. But we don't like to just give you tools. We also think you deserve to find out how the best venues around the world utilise their e-newsletter marketing and SMS tools.

With the best data segregation and personalised marketing for the nightlife and hospitality industry, here are just some of the powerful features you will have at your fingertips:

  • Automatically schedule birthdays: Set a number for x, and every x amount of days before a patron's birthday in your database, they will receive a complimentary birthday promo offer). Can be handled manually or set it to run in the background.
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  • Use of individual attributes: Use patron's names, favourite drinks, favourite meals or any other info in your e-newsletters or SMS. So next time you send out 3000 e-newsletters, they won't just be a general one-size-fits-all generic email, rather it will have specific content relative to the individual (e.g Hi Jess, your birthday is coming up at September and we hear you love your Cosmos. Celebrate your birthday with us at [venue] and enjoy our 2-for-1 Cosmo deal. Good part of this, is that John will get something based around Scotch and Coke and so on.)
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  • Rewards: With MyGuestlist, you can track how long a patron has been a VIP member with you for and and as a result reward them with a special gift. Taking care and rewarding your patrons both within the venue and online, is a must.
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  • Guestlist & Booking forms within e-newsletters: In another first in the nightlife and hospitality scene, you can now insert guestlist bookings forms to placed directly within your e-newsletters to your patrons. Why should you care? Because now, making a reservation, a guestlist or booking is only one click away from the email. The form is already pre-filled with the data of the patron. All they need to is select a day/night and click ok. How great is that?
  • Why SMS Marketing?

    Some venues have given SMS marketing a bad name in the past due to their huge blast outs to the thousands of patrons in their database. But there truly is a better, more personalised way of sending SMS. This consists of sending smaller bursts, to the right patrons, at the right times. Think competitions for a free $100 drink voucher to all November-born babies. Or all Chicken Parma enthusiasts (only going out to those patrons whom have ticked the parma lovin' option in your sign up form) receiving a free Parma this Thursday night.

    MyGuestList SMS is the ideal marketing tool for clubs, pubs and other licensed premises. With over 20 million mobile phone users in Australia, promotions and offers can be sent and recieved in an instant. Messages will be received by targeted individuals and, because mobile phones tend to be carried on the person, they will be read with minimal delay. SMS marketing is very cost-effective, working out at a fraction of the cost of a phone call. Its cost is unbeatable when compared with posters, mailers, press or broadcast advertising.