Considering that you will be growing your database of contacts quicker than ever, we will be nice enough to give you the opportunity to promote to these new (and old) patrons in personalised and targeted ways.
With MyGuestList you can send a completely customisable e-newsletter to all your contacts or a specific group which you choose. But we don't like to just give you tools. We also think you deserve to find out how the best venues around the world utilise their e-newsletter marketing and SMS tools.
With the best data segregation and personalised marketing for the nightlife and hospitality industry, here are just some of the powerful features you will have at your fingertips:
Some venues have given SMS marketing a bad name in the past due to their huge blast outs to the thousands of patrons in their database. But there truly is a better, more personalised way of sending SMS. This consists of sending smaller bursts, to the right patrons, at the right times. Think competitions for a free $100 drink voucher to all November-born babies. Or all Chicken Parma enthusiasts (only going out to those patrons whom have ticked the parma lovin' option in your sign up form) receiving a free Parma this Thursday night.
MyGuestList SMS is the ideal marketing tool for clubs, pubs and other licensed premises. With over 20 million mobile phone users in Australia, promotions and offers can be sent and recieved in an instant. Messages will be received by targeted individuals and, because mobile phones tend to be carried on the person, they will be read with minimal delay. SMS marketing is very cost-effective, working out at a fraction of the cost of a phone call. Its cost is unbeatable when compared with posters, mailers, press or broadcast advertising.