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Some venues and businesses have given SMS & MMS marketing a bad reputation in the past due to their huge blast outs to the thousands of patrons in their database. But there truly is a better, more personalised way of sending SMS & MMS. This consists of sending smaller bursts, to the right patrons, at the right times.

Target only certain groups

Think competitions for a free $100 drink voucher to all November-born babies. Or all Chicken Parma enthusiasts (only going out to those patrons whom have ticked the parma lovin’ option in your sign up form) receiving a free Parma this Thursday night.

Don’t spam! Instead, say thanks and you’re welcome.

Or a football team winning on a friday night and an SMS goes out to only the supporters of that football team. Wish somebody a happy birthday. Thank somebody for coming. Let somebody know that they have a choice between two different kinds of free drinks to receive on entry. Give somebody a password for priority entry making them feel special about it all. Give a code that is redeemable for something. Reminder for something. The list goes on and on.

With over 20 million mobile phone users in Australia and an open rate of over 98% (Frost & Sullivan), promotions and offers can be sent and recieved in an instant. Messages will be received by targeted individuals and, because mobile phones tend to be carried on the person, they will be read with minimal delay. SMS marketing is very cost-effective, working out at a fraction of the cost of a phone call.

MMS

Up to now, MMS has been both expensive and inefficient. At times it could cost up to 40c per message and only have a 60% strike rate of actually landing in the intended recipients inbox. This is no longer the case.

MyGuestlist has a powerful and advanced MMS platform to allow you to send images, audio and video to your subscribers so that they can feel first hand what it’s like to be at your event or in your venue. For best results, MMS always tends to deliver the most when wrapped around competitions or an interactive natured communication.

We have strong deliverability rates, flexible unlimited credit system and the best rate in the country.

If you haven’t awed the contacts on your database yet with powerful video and multimedia delivered right to their phones on a researched 98% open rate, you’re missing out on some fantastic viral marketing.