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So you want to send out some e-newsletters hey? Well, you’ve come to the right place. Not only do we give you the platform to send out effective and targeted E-Newsletters (or E-flyers), but we also pack a little more under the hood than your traditional e-marketing applications. Take a look:

Helping you with layout and content

Yes we know. You may not have any idea on how HTML works or what makes a good or bad email template. We’re here to help you in setting up, preparing, aligning and fitting your content to make sure it appears in patrons’ inboxes exactly the way you want it to.

Filter and remove bounced email addresses

So that we can keep your emails landing in only the right inboxes, MyGuestlist cleans out your old or bounced email addresses so you only send to relevant patrons distinguishing between soft (e.g out of the office bounces) and hard (email address no longer exists) bounces.

Create viral online competitions for data growth

Viral competitions allow your patrons or customers to win a prize based on their ability to “Nominate 3 of their goofiest/funniest/sexiest friends”. This then extends to those 3 referrals and expands virally all whilst growing your database and providing more exposure to your brand.

The structure of the competitions is completely flexible and based on your creativity alone. The possibilities are endless for what kind of competition you can create from “Name our newest cocktail to win a $1000 function pack” to “choose 5 friends with upcoming birthdays to win a free all expenses paid night out with us”. There have been some great responses when this feature has been combined with some of the ones below.

One Click Bookings

Embed a “One-Click-Bookings” form in your emails so that the pre-filled information of all your patrons is presented in a booking or guestlist enquiry, thereby making the commitment to attend a particular event or night only one click away (this works best when combined with birthday emails or ticket selling.)

Segment and send targeted email campaigns

Segment your campaigns so that only your “Friday after work corporates” or only your “Sunday evening chillout” patrons can receive it. And while you’re at it, don’t stop there. Go the next step and narrow down even more by selecting only the patrons over a certain age and in a certain postcode. Use patron’s names, favourite drinks, favourite meals or any other info in your e-newsletters or SMS.

So next time you send out 3000 e-newsletters, they won’t just be a generic email, rather it will have specific content relative to the individual (e.g Hi Jess, we hear you love your Cosmos. Celebrate Mother’s Day with us at [venue] and enjoy our 2-for-1 Cosmo deal for you and mum. Good part of this, is that John will get something based around Scotch and Coke and so on.) This feature has now become even more powerful with the ability to leverage social media profiles around the world to complete your data and find out even more likes, interests and special attributes about a patron in your database rather than just name and email.

Scheduling birthday emails

Schedule emails to go out on a specific day and time as well as  individual birthday campaigns where you nominate a value for ‘x’ and x amount of days before a patron’s birthday they will receive an email along the lines of “Hi Sarah,  how awesome that you’re birthday is coming up! Come check us out at …….. to see what we can do for you.”

Track VIP members and loyalty

Track how long a patron has been a VIP member with you for and and as a result reward them with a special gift. Taking care and rewarding your patrons both within the venue and online, is a must.