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Using emails or SMS, you can be a little clever with how you target certain individuals.

If you successfully work from birthdays, you can specify a variable for x and have a personalised email or SMS go out to any patron in your database x amount of days before their birthday with content such as “Hi Sarah, how awesome that your birthday is coming up. Pop over to <venue-name> and come see our birthday packages for you and your friends.”

If you are more interested in corporate christmas parties or functions, you can likewise specify a date that is relative to last years christmas party (say Decemember 7th) and have an automatic email go out to the function organiser of that company a month or 2 early so that your venue is considered nice and early.

Pre-scheduling based on certain dates of the year, can be leveraged in really interesting ways when combined with some of the other features of MyGuestlist.