For anybody that doesn’t yet know about it, please go and visit Foursquare.

Ok, now that you’re back, let’s chat for a little.

There are many many articles that talk about why Foursquare is the perfect service for hospitality venues.  We won’t say anything more other than it is a perfect way to engross your patrons in a virtual check-in competition whilst rewarding their attendance (and frequency of it) with certain giveaways.

It is important to include your foursquare giveaways in your social, email or sms campaigns. Doing so, will allow your subscribers and VIP patrons to have an even deeper connection with their favourite venue and actually be rewarded for it in the long run.

What do I give away?

This part depends on you and ranges from a Free giveaway, to a points based system for certain other goodies.

Needless to say, the incentive must be something that is on par with what your venue / business / brand is known for, so that it doesn’t seem generic enough to be able to get anywhere else.

Perhaps a signature cocktail? Or one of your tasty new dishes? Or maybe a new product altogether?

Experiment, modify, split A/B test and do everything you need, in order to determine what is the right incentive for your business or company.

Expect to see a fair bit more on location based features and products and we will be right on top of it all, assisting in integrating it with your promotions and marketing.

Needless to say, we will be incorporating many more location based features in the near future with integration into both Facebook, your MyGuestlist account and the MyGuestlist iPad app