We’re going to be a little bit  ”Captain Obvious” with this one and share some obvious, yet still interesting facts about a little experiment we ran about a week ago.

Monitoring the usage of the iPad app with its new features, we found some of gems.

We decided to take a small sample size of data from guests and patrons that were being checked in at particular venue/s (somewhere in the world) and analyse the data. Here’s what we found from a small sample size of 63,605 people who were checked in:

  • 42% Females, 58% Males
  • The average female had a rating of 3.5 stars out of 5
  • The average male had a rating of 2 stars out of 5
  • The average price paid by a male patron was $15-$20 for entry
  • The average price paid by a female patron was $10. However, 30% of all females actually received free entry
  • The busiest time for nightclub arrivals was between 8pm-11pm (we did say this bit would be obvious) since approximately 80% of guests which are checked-in arrived at this time

One of these things is not like the other

So, what does this all mean?

It means in a particular city in the world, there are not so attractive looking guys which are getting ripped off at nightclubs.

Now, if only we could tell you where this might be ;)


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