Facebook Launches The “Subscribe” Button Whilst Twitter Beefens Up It’s Offer For Brand Pages
Facebook have just launched a new “subscribe” button for websites.
From their blog post on it, Facebook describes it as a button for websites which works just like the Subscribe button on Facebook; once clicked the user will begin seeing the public posts of the person they have subscribed to in his or her News Feed. The subscribe action is also shared — allowing others to subscribe directly via the News Feed stories, and further increasing viral distribution.
All of you will be able to add this button to your websites, much like you do with the Twitter “follow” button today, allowing users one-click access to public updates. The updates from that person will then begin appearing in the subscriber’s News Feed, alongside updates from friends and the pages the user had previously “liked.”
While the introduction of a website button is typically relatively minor news, for Facebook, this is pretty big. It means that the company is directly attacking the entire Twitter model head-on, by allowing for these one-way subscription buttons to be as easy to use and as ubiquitous as they are for Twitter.
Twitter themselves made some new changes recently which they hope will escalate their presence in brand pages and what can be done with them. Considered a major redesign, Twitter has reshaped around for main concepts: Home Timeline, Connect, Discover and Me.
Things are getting interesting.
Related posts:
- How To Add Google’s +1 Button To Your Site (In Preparation For When Business Pages Launch On G+)
- Facebook Now Allowing For Check-Ins To Events
- The New Facebook Pages (As of March 2011)
- 45 ways to use Twitter to your advantage in the hospitality industry?
- Google+ Now Available For Business Pages. Get On It!
