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We’ve talked before about how the spread of viral videos can be very effective for brand and event exposure.

It’s no secret that the more eyeballs a video gets, the greater the hits on your site and the greater the exposure of your offering. However, there are 2 key ingredients for what makes a video “take off” or not.

1) The content, structure and nature of the video itself.

2) The path it travels to get on to people’s screens.

Although MyGuestlist has some awesome features that allow you to push this content to your normal and social databases, we wanted to show you some examples of good, engaging videos that will make you want to share it with friends.

Number 1: The Tostidos Video

We’ve talked about this one before.

She’s a beauty and a real eye catcher. Although it doesn’t have any interaction with the viewer, the very fact that it is a fresh animation concept literally bursting out of the ordinary boundaries is big enough on its own to warrant a “wow” factor.

Have a look and see what you think. Cool hey?

Now imagine what you could do with that for your own brand.

Number 2: The Hero thank you movie

This is a great example of something you can do to thank your patrons/customers after they have had a certain interaction with you. Or it can also be used as a way to nominate one person from your database for something.

Package the video up within a competition with a prize. If all of the recipients place their most creative entries, you will have success in both the size of your database, as well as the exposure of your product/service/event.

We think it’s cool!

Give it a trial run and see what you think.

Number 3: The Movie with friends

Another fantastic one for running competitions!

Similar to the previous except with the ability to include more than one friend within the video.

Try it out with some of your own Facebook friends, and check it out. It’s an awesome way to incorporate something similar for your next launch or release and we’ve already seen some amazing results for brands which create their own flavours of these types of videos.

These are the kind of videos we encourage you get your video crews, animators and designers to assist you with when it comes to attempting to create a video that reaches the eyeballs of thousands of people.

Most important aspects being:

- Must be interesting, funny, scary or invoke some sort of deeper emotive or cognitive feeling in order to retain the interest of the viewer.

- Must be easily shareable.

- Viewer must want to share the video. Having videos like the ones above where people can interact with them and utilise their own social circles to make them even more interesting, create the viral point for people to want to share.

Fore more info on some the key aspects (including actual figures as well) of the viral effect of videos, check out one of our older articles here. It’s an excellent insight on how to achieve the viral formula!

We’d love to know other interesting videos that you may have seen around the web that are great examples of viral videos.

Let us know if you have spotted any cool ones in the comments below.

Related posts:

1. Viral videos: How to make one that actually does go viral!
2. Videos in email. An easy way to do them.
3. An Alternative For Your Subscribers To See Videos From An SMS
4. The viral formula. Yes there is one!
5. 20 More Awesome Facebook Page Designs